Gain their attention and have them interested in what it is you have to say. Questions are a great way to do this because people love the opportunity to talk about themselves. You gotta try to find something that links the two of you together.
From the second they run across your IG, see your shared post or notice your Facebook ad, they're judging you. You can't control if they're going to greet you with good vibes or try to step to you as a woman (or disgruntled customer) but you can control how you will initiate the conversation or respond to them.
Again, lead with a question that lets them talk about them.
Don't pull up with the pitch, don't start off "salesy', start friendly. Decide that your goal is to develop a new relationship instead of earning a commission.